education »
| BS English - Professional & Technical Writing | |
| Utah State University — Logan, UT | 2005–2008 |
| 4.0 GPA while working 20+ hours a week | |
work experience »
| Simply Mac — Salt Lake City, UT | 2010-present |
| Graphic Designer/Social Media Specialist | |
- Worked as the sole graphic designer to create all marketing deliverables, including print ads, brochures, billboards, packaging, e-Newsletters, and all web design.
- Wrote and edited copy for all Simply Mac communications, including ads, brochures, web content, press releases, packaging, and the company blog.
- Started the blog and wrote daily content that helped traffic grow from 30 readers a day to 300-400. My efforts on the website also took web traffic from 13,000 visits a month to 30,000.
- Directed all social media efforts, including the Facebook page where we went from 1,000 likes to 9,600.
| ExperCom — Salt Lake City, UT | 2009 |
| Graphic Designer/Marketing Writer | |
- As the sole graphic designer, worked to rebrand the company with modern designs while still maintaining customer familiarity.
- Used HTML and CSS daily to design a weekly email as well as keep the website current.
- Wrote all marketing copy for various deliverables, including mailers, emails, etc.
| Warmzone — Salt Lake City, UT | 2009–current |
| Marketing Writer | |
- Wrote highly SEO-optimized blogs for various Warmzone blogs that helped drive traffic to their main website.
- Wrote creative yet informative articles for a monthly newsletter sent to both current and potential customers.
| McKinnon-Mulherin — Salt Lake City, UT | 2009 |
| Technical Writer/Graphic Designer | |
- Worked with a team of technical writers to produce an assortment of business deliverables, including proposals, technical manuals, policy and procedure manuals, etc.
- Worked as the sole graphic designer in creating marketing deliverables for a variety of clients.
- Used HTML and CSS to update client websites.
| New Dawn Technologies — Logan, UT | 2008–2009 |
| Technical Writer/Graphic Designer | |
- Wrote and updated criminal justice software documentation for both users and administrators.
- Created numerous training videos every three months to inform customers about new features in the software.
- Worked as the sole graphic designer to design all marketing collateral, including web sites, landing pages, email blasts, direct mailers, flyers, brochures, etc.
| Vice President for Research at Utah State University — Logan, UT | 2007–2008 |
| Marketing Assistant | |
- Used independent project management skills to design booklets, logos, fliers, electronic newsletters, ads, and other marketing materials to promote interest in university research.
- Wrote and edited numerous press releases, which required intense research and personal interviews with subject matter experts. Two such press releases published in the local newspaper as well as various university newsletters.
- Collaborated with a small team of 4 to maintain a comprehensive research website and generate ideas for future marketing publications. Also worked with different university marketing departments to coordinate events and press releases.
| Rhetoric Associates Program — Logan, UT | 2007–2008 |
| Rhetoric Associate | |
- Worked one-on-one with seventeen students to both proofread and comprehensively edit various types of scholarly papers.
- Assessed, analyzed, and practiced different communication skills to meet the needs of different learning styles.
- Used direct and clear written communication to convey information to students while assisting them to do the same in their own work.
| Isotope: A Journal of Literary Nature and Science Writing — Logan, UT | 2006–2007 |
| Web/Design Intern | |
- Maintained growing journal's website by designing templates, updating style sheets, and organizing content.
- Independently researched and successfully set up a PayPal shopping cart system to allow faster and safer payment for readers.
- Worked with a small team of three to select, edit, and design both content for the website and other marketing materials such as business cards and advertisements.
computer skills »
Adobe Creative Suite • Dreamweaver • MS Office • HTML • CSS