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Quality Trademark Logo and Website View website
I was approached by a trademark attorney to create a logo and website for his new online trademark business. He wanted a clean, sophisticated site that provided easy-to-read information while still reflecting a professional yet personable online persona.
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Simply Mac Blog View website
One of the first projects I started at Simply Mac was creating a company blog. I started the blog to not only improve our SEO results, but also to create a fun and personable online persona for the company. I started out as the sole writer of the blog and wrote daily posts that consisted of tips and tricks, Apple rumors, and miscellaneous Simply Mac shenanigans. The blog started out with about 30 readers a day but quickly grew a steady readership of 300-400 readers a day.
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Simply Mac Business Mailer Click here to download the PDF
Simply Mac launched a new business-to-business program in 2010 and needed a simple flyer they could hand out and mass mail to get the word out about the new business services division. I was asked to not only design the brochure, but also interview the new B2B team to generate content. Once I had their input, I wrote all the content and used my technical writing skills to lay it out in a simple yet informative manner.
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Simply Mac Accessory Branding/Packaging
Simply Mac released a line of accessories in 2010 including headphones, speakers, chargers, and iPad cases. As the in-house designer and writer, I was responsible for not only the design of the packaging, but also naming the products and writing the copy. In total, I created 7 different boxes for our new products, which were highly successful and sold more than the other third-party accessories in our retail locations.
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Simply Mac Billboards
Simply Mac does a lot of billboard advertising, so as their graphic designer, I was responsible for creating the artwork and copy for all billboards. I created artwork for both digital and print billboards and was responsible for maintaining billboard contracts and submitting the artwork on time and in the required format.
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Simply Mac Grand Opening Mailer Click here to download the PDF
While working at Simply Mac, I helped plan and organize 6 grand opening events. Each grand opening event was highly advertised as they included huge giveaways, free classes, and great deals. This mailer reflects the design used for all of the 6 mailers, and each was sent to about 10,000-15,000 residents.
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Simply Mac Holiday Mailer Click here to download the PDF
To generate plenty of in-store traffic for the 2010 holiday season, we sent out a direct mailer to our existing customers full of our holiday deals. The mailer went to about 15,000 homes to residents near our 8 retail locations.
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Simply Mac e-Newsletters Click here to download the PDF
As a designer for Simply Mac, I was responsible for sending out all of the company's e-Newsletters. In my year there, I created an e-Newsletter plan that included a weekly Deal of the Week email, a bi-monthly Tips and Tricks email, and of course the main newsletter we sent out at least twice a month. I designed and coded the templates for each of these emails and then created the content that went inside of them each week.
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12 days of Christmas Campaign
Part of Simply Mac's 2010 holiday campaign included a 12-days of Christmas promotion. We had 12 different deals for each of the 12 days to Christmas. We wanted something interactive for customers to click on so that they would stay interested throughout the promo. I created this webpage to go within our main website, and with a simple image swap, customers felt like they were opening the present each day to get the daily deal. The promo was highly successful and greatly increased web traffic while also driving in-store sales.
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Simply Mac Website View website
This is a website I just completed for my full-time job at Simply Mac. I redesigned the site to give it a clean, web 2.0 feel that was easy to navigate and also aesthetically pleasing.
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Laura Kramer Makeup Website View website
Laura also needed a website to go along with her business cards so people could view her outstanding work online.
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Laura's Makeup Artist Business Cards Click here to download the PDF
Another of my very talented makeup artist friends needed some cool business cards to boost her clientele. She wanted something funky but simple, so I went with some interesting fonts and a simple swirl embellishment to tie it together.
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For the Love of a List Blog Design View website
My friend created a blog devoted to fun user-submitted lists. She wanted a shabby chic design to fit her cute retro style.
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Sophia's Makeup Business Cards Click here to download the PDF
My very talented friend needed some business cards to advertise her mad skills as a makeup artist. She wanted something extremely simple and sophisticated, so I went with a chic and simple black look with some bold text.
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Kolby & Kennedy Thank You Cards Click here to download the PDF
This same awesome couple needed some thank you cards to go along with their announcements. They sent these out with an amazing picture of them with Elvis in Vegas.
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Kolby & Kennedy Wedding Announcement Click here to download the PDF
This is a wedding announcement I made for an outlandishly awesome couple getting hitched with Elvis in Vegas. They needed an announcement that reflected their unique retro style, so what better way to do it than with Elvis?
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ExperCom Holiday Mailer Click here to download the PDF
This direct mailer was sent to all of our local customers to advertise holiday deals. Because the company didn't have a branded style, this mailer gave me the opportunity to present a new clean and chic style to our customers.
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ExperCom Emails Click here to download the PDF
As a graphic designer at ExperCom, I was responsible for the weekly emails sent to over 18,000 of our local and national customers. To ensure branding consistency, I created an email template that I edited each week. These three emails are a small sample of the look and feel I tried to create for ExperCom. Besides creating the designs each week, I also wrote the content, including a tip and app of the week section.
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Research Week Suite Click here to download the PDF
Every year, the research office hosts research week, which is a week-long celebration of research at Utah State University. The first step in updating the research week look involved creating a logo and general color scheme. The research week look had to appeal to three different audiences: students, faculty, and the general public, all the while staying within the confines of the research office look. While this did pose a unique challenge, I was able to overcome it simply by using bold yet sophisticated colors and the same circle motif to tie it all together.
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Undergraduate Brochure Click here to download the PDF
This brochure was designed to generate interest in Utah State University’s Undergraduate Research Program. The goal here was to freshen up the undergraduate research program’s look without straying too far from the University’s branding.
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Caisson Flyer Click here to download the PDF
During the redesign, the company also asked me to come up with some sort of marketing flyer to distribute at various trade shows. Because the company wanted to look more approachable, I took the whimsical curves of the logo and repeated them throughout the brochure to spice up the content.
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Caisson Business Card Click here to download the PDF
This business card was part of an entire identity redesign for a scientific mediums company. The current logo was cumbersome, so the clients asked me to create a new logo that was similar to the current one but a little more flexible. A more simplified logo with brighter colors freshened the company’s identity, making them look professional yet approachable. This business card was the first deliverable to display the new logo.
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Training Conference Minisite
Every year, this company hosts a training conference for its users. This year’s theme was “Choose your own Adventure,” so I was asked to create an Indiana Jones-esque site that would stick out from other tradeshow deliverables and generate interest.
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Go Green Minisite
This minisite was created for a national campaign geared towards helping law firms go green. The bright, bold design was completely different from anything else the company had done, setting it apart and making it much more approachable than other past campaigns.
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Amy & Mitch Wedding Click here to download the PDF
This announcement was made for my wedding in October of 2008. The wedding’s theme was simple, funky, and no frills, so I used a very clean and crisp design with a simple flourish for that touch of funk.
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iPod Poster Click here to download the PDF
Every year the law firm of McKay, Burton & Thurman attends a community condo tradeshow. This year, they were giving away an iPod, so they asked me to design a large poster to catch the attention of tradeshow guests. Together with bright colors and a huge iPod, I think the 36”x48” poster accomplished the goal of catching the eyes of everyone that passed by.
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BsaB Postcard Click here to download the PDF
This postcard was created to be used as a direct mailer for a soy-wax candle company. This company caters to swanky spas and salons, so I went with a very smooth and zen-like color scheme. The swirly typography adds a dash of funk to the elegant design.
